City of Corner Brook staff are stressing the importance of a collaborative tourism approach with the completion of the STAR (Strategic Tourism for Areas and Regions) Report. The STAR Report, a tourism plan developed for the Corner Brook/Bay of Islands/Lower Humber Valley region, was released publicly Nov. 18.
Darren Charters, director of community, engineering, development and planning for the city, said they will continue to collaborate with partners, including the public, the tourism industry, provincial and federal governments and other communities around the Bay of Islands.
“One of our goals moving forward is to build the foundation with this report and really move it forward,” he told The Western Star. “But we need everybody on board; not just the City of Corner Brook, but all of our partners in the Bay of Islands.”
The report lists 31 strategic recommendations and tactics, but Charters identified five broader areas of focus for the city and its partners. They are: foundation building, branding, festivals, destination trails and the proposed Cabox Geopark.
For more on the story, go to the Cabox Geopark website.
